Our Story

With over three decades of experience in the ever-evolving world of fashion, I’ve come to realise that it’s never too late to begin the journey of creating your own label. After years in the corporate realm, manufacturing for various designers, I often struggled to find clothing that truly resonated with my personal style and fit my body. The options available were limited, predominantly dominated by dark, muted tones.

Through my experiences, I learned the undeniable importance of quality, fit, and fabric in fashion, as well as the challenge women like me face in finding pieces that allow for freedom of expression. This realisation sparked my journey to design garments tailored to my own preferences—pieces that embody the perfect fit and come alive in vibrant hues. As I wore my creations, I received countless compliments and intrigued women asking where my unique pieces came from. Inspired by their positive reception, I decided to share my designs with a wider audience. What began as a personal project quickly evolved into something much greater—the birth of our brand. A brand driven by a desire to redefine fashion on my own terms.

We specialise in crafting both casual and embellished pieces that effortlessly transition from relaxed elegance to sophisticated glamour, prioritising both versatility and comfort. Our designs are uniquely made for those who crave individuality and self-expression in an industry that often falls short on inclusivity.

Though my fashion journey began later in life, the wealth of experience gained over the years has infused each design with a distinct and thoughtful perspective. I invite you to explore our world with me—because it’s never too late to follow your passion and embrace something that brings true joy. Every piece has been crafted with love, and I hope you find as much delight in wearing them as I do in creating them.